저자 Prof. Dong Ju Choi, Yunsuk Cha보도일 2015.11.13
요 약
This paper presents two types of content analysis methods to examine the value system of the founder of POSCO, Tae-Joon Park. First of all, this study evaluated the leadership traits of Park through Hermann's Leadership Trait Assessment method. Among the seven leadership traits identified by Hermann, Park scored the highest in 'task orientation' and 'conceptual complexity', whereas his score for 'distrust of others' was close to zero. In order to verify these three traits, an analysis was carried out on the co-occurrences and frequency of the words Park used in speeches, interviews, meeting minutes and others. As a result, Park appeared to be focused on accomplishing in 'education', 'national development' and 'world market'. Since the co-word analysis can suggest how much the speaker emphasized a certain topic, but not define the causal relation between the words, this article refers to case studies and biographies on Park to establish a framework of his value system. In conclusion, this study shows that Park's value system is based on his trust and respect for people, as well as his ability to think under complex circumstances and his capacity to carry out his patriotic service by managing POSCO.
목 차
1. Introduction
2. Research Method
3. Analysis of Cheongam’s Leadership Traits and the Value System
3.1 Analysis of the value system according to Leadership Trait Assessment
3.2 Verification of the value system through frequency analysis on co-occurrence of words
3.3 Designing of a cognitive map through frequency analysis on word usage, related to Cheongam’s major leadership traits
4. Conclusion: Proposal and Limits of the study
* Reference
내 용
Content Analysis for the Value System of Tae-Joon Park: Based on Hermann's Leadership Trait Assessment
Prof. Dong Ju Choi, Yunsuk Cha
첨부파일(PDF) 참고.
Tae-joon_Park_Institute_ECMLG2015.pdf
